A Study of Television Viewers' Motivation, Satisfaction, and Loyalty to CPBL and MLB Games
碩士 === 大葉大學 === 管理學院碩士在職專班 === 97 === The main purpose of this study was to explore the relationship among viewers' mo-tivation, satisfaction, and loyalty watching CPBL and MLB games. The subjects of the investigation were college students in Central Taiwan to whom questionnaires were dis-tribu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93547052708805002706 |