A Study of Influence of Relationship and Trust on Purchas Intentions of Cross-Border Direct Selling Products

碩士 === 大葉大學 === 管理學院碩士在職專班 === 97 === This study inquired into whether the relationships between trust and purchasing intentions were affected by relationship interference as customers buying cross-border direct sell products. Trust can be interpreted into two levels, namely organizational trust and...

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Bibliographic Details
Main Authors: Hsiu-Fen Liao, 廖秀芬
Other Authors: De-Chih Lee
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/69135735777930453406