A Study of Influence of Relationship and Trust on Purchas Intentions of Cross-Border Direct Selling Products
碩士 === 大葉大學 === 管理學院碩士在職專班 === 97 === This study inquired into whether the relationships between trust and purchasing intentions were affected by relationship interference as customers buying cross-border direct sell products. Trust can be interpreted into two levels, namely organizational trust and...
Main Authors: | Hsiu-Fen Liao, 廖秀芬 |
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Other Authors: | De-Chih Lee |
Format: | Others |
Language: | zh-TW |
Published: |
2009
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Online Access: | http://ndltd.ncl.edu.tw/handle/69135735777930453406 |
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