A Study on the Relationships among Tourism Motivation,Travel Satisfaction and Revisiting Willingness for Mainland Chinese Tourists in Taiwan
碩士 === 大葉大學 === 管理學院碩士在職專班 === 97 === The primary objectives of this study were to investigate the relationships among travel motivation, satisfaction and intention to revisit of Mainland China travelers to Taiwan. In addition, more useful information and marketing strategies for the future developm...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73960589580750452556 |