The Studies of the Relationships among the Service Quality, Perceived Value and Purchasing Intention for the Foreign Investor’s Fast-Food Chain Franchise Stores in Shang Hai Region
碩士 === 大葉大學 === 管理學院碩士在職專班 === 97 === Since China's economic reform, foreign capitals have been aggressively invested. Among all the coastal regions, Shanghai is most favorable for foreign investors. Take the fast-food industry as an example; there is a long history of the operation of chain st...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75768898199026387721 |