An Empirical Study of the Relationship among Brand Image, Customer Loyalty and Word-of-Mouth on Cosmetics
碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 97 === The purpose of this study was to investigate the correlations among brand image, customer loyalty and word-of-mouth in cosmetic products. The analysis of data was carried out by means of AMOS. The results showed that (1) in the direct effects, there were sign...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30528907605035621280 |