The International Market Entry Strategy into MainlandChina for Children's Educational Franchise Business—A Case of Kid Castle Educational Corporation

碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 97 === The profit and recourses of children’s educational franchise business in Taiwan is over-saturated. Franchise Chain mode is attained to maturity of its life cycle. At the same time, the mainland China grew up rapidly, because it affiliated with WTO, Shanghai...

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Bibliographic Details
Main Authors: LeeYing-Hsuan, 李盈萱
Other Authors: Shih-Hui Lo
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/42107811481142615017