The Effect of Spokesperson Image on Consumer Trust,Perceived Risk and Purchase Intention-Focusingon Japan and Korean Travel Market
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 97 === This study intended to examine the impact of spokesperson image on consumer trust, perceived risk and purchase intention. One survey instrument was used to collect data from customers who have watched Japan and Korean travel TV advertising. There were 303 us...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21450592839275582365 |