The Impact on the Enterprise Image and Service Quality of Foreing Life Insurance Companies on Consumer’s Purchasing Intentions－A Case Study on the AIG Nan Shan Life Insurance, ING Antai Life Insurance, and Prudentaial Life Insurance Company
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 97 === Many foreign life insurance companies are attacked by the global financial crisis in 2008, which lead to serious crunch of their finance system. Their subsidiaries companies in Taiwan are also influenced by the crisis. Research in this field is focused on co...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99467075551916485031 |