A Study on the Relationships between Cause-Related Marketing and Brand Equity-A Case Study on E.SUN Bank and Wang Chien-Ming
碩士 === 大葉大學 === 運動事業管理學系碩士在職專班 === 97 === The purpose of this research was to discuss the relationship between cause-related marketing and brand equity, focusing on the cause-related marketing of the Wang Chien-ming Affinity Card and Cash Card Wang Chien-ming dispensed by E.Sun Bank. This Public ben...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00644941661202785539 |