Investigating the Influences of Stadium Naming Rights-A Case Study of Hsinchu County Stadium
碩士 === 大葉大學 === 運動事業管理學系碩士在職專班 === 97 === This research aims to investigate the various influencers of stadium naming rights in Taiwan, using the country’s first stadium naming rights example- the Hsinchu County Stadium, as research case study. Due to insufficient examples, this research leveraged e...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22361778782330674289 |