Service Failure, Service Recovery and Physician-PatientCommunication: A Study of the SSIT Method

碩士 === 大葉大學 === 人力資源暨公共關係學系碩士在職專班 === 97 === This study gathered negative consumption experience stories which were pro-vided by twenty-one patients from the viewpoint of customer experience, and analyzed those materials by SSIT (subjective sequential incidents technique) method, so as to ex-plore t...

Full description

Bibliographic Details
Main Authors: Shu-Mei Wang, 王舒玫
Other Authors: Chin-Hsu Chang
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/59706032081397134579