A Study on the Purchase Intention of Consumers for Insurance Policies Sold on TV Shopping Channels.
碩士 === 逢甲大學 === 風險管理與保險研究所 === 97 === This study explores the awareness and purchase intention of consumers for insurance policies sold on the TV shopping channels. Through questionnaire survey and applying factor analysis and logistic regression analysis, the results of this research show that ther...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62882800856143049208 |