The Effect of Perceived Justice on Consumer Attitude and Behavioral Intention – The Moderating Roles of Gender, Channel Format, and Service Recovery Attribution

碩士 === 逢甲大學 === 國際貿易所 === 97 === This study mainly tests four moderate roles between justice and satisfaction, and also between justice and trust. The purpose of this study is to understand that customers from different service failure context have different reaction. The four moderator variables in...

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Bibliographic Details
Main Authors: Chia-ying Su, 蘇佳盈
Other Authors: Yuan-shuh Lii
Format: Others
Language:en_US
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/68476612966388442379