The Influences of Brand''s Awareness on Consumer''s Behavior of Coffee Chain Store- A Case Study of the Coffee Chain Store in Taichung County
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 97 === This research takes a coffee chain-store in Taichung County as experimental object. Through discussing customers’ purchasing motivations, information sources, selecting styles, and consumption patterns, we could define if population and life style takes effect....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43898807216683369269 |