The Application of Competitive Strategies and Service Marketing to Sales of Property-Liability Insurance Industry─A Case of a Taiwan Property-Liability Insurance Company
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 97 === The aim of this research is to study the trend of the future marketing mix development of the domestic property insurance industry for corporations to take as reference when selecting the appropriate marketing mix strategy to further satisfy the customer’s needs...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88759499226359726007 |