The study of the impact of lifestyle and value of female consumer on purchasing behavior of cosmetic

碩士 === 佛光大學 === 管理學系 === 97 ===   Recent years the consumption ability of female onsumers is increasing rapidly. The trend is caused by some reasons such as consumption behavior changes, longer life tendency Mand effective product ingredients discovery...etc. The ages of cosmetic consumers in Taiwan...

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Bibliographic Details
Main Author: 許憶婷
Other Authors: 任慶宗
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/72613507600703599617