The Content Analysis in Multidimensional Categories of Humorous Advertising
碩士 === 輔仁大學 === 心理學系 === 97 === The main purpose of this study was to the multi-dimensional categories of humor in advertising. Most previous studies discussing the definitions and categories of humorous ads always lack the overall conception of multi-dimensional construction (MDC). Therefore, this...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27665917719256149948 |