The comparison of online word-of-mouse communication media—The website of FasionGuide for example.
碩士 === 輔仁大學 === 管理學院經營管理碩士學程 === 97 === Compared to the manufacturer exaggerated fancy advertising, consumers are generally believed that the use of experiences of other consumers, that is word-of-mouth The popularization of Internet, so that consumers better understand the search of information, us...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/82918191056464199091 |