A study on the data mining and telemarketing integration model– a case study of bancassurance industry.
碩士 === 輔仁大學 === 管理學研究所 === 95 === After the law of Financial Holding Company has been permitted, the financial holding companies have integrated bank, insurance, security…etc. and brought the opportunities of cross-selling and synergy enhancing at the same time. It leads the finance industry into th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29364594732772057517 |