The Study of Molding Luxury Brand Image From Brand Equity
碩士 === 輔仁大學 === 應用美術學系碩士班 === 98 === This Research based on the Brand Equity from the four sub-dimensions to investigating the Brand Image of the two sub- dimensions, Furthermore, adding the consumer variables in the Taipei area; This Research purpose were discussed the 1.What’s effects in Luxury Go...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12110230333925070891 |
| Summary: | 碩士 === 輔仁大學 === 應用美術學系碩士班 === 98 === This Research based on the Brand Equity from the four sub-dimensions to investigating the Brand Image of the two sub- dimensions, Furthermore, adding the consumer variables in the Taipei area; This Research purpose were discussed the 1.What’s effects in Luxury Goods brand Image of emotional and functional and consumer behavior; 2.Analysising the relation between Brand Equity and Brand Image in Taipei area;3.Giving Suggestion to SHIATZY-CHEN.The main findings of this study include:1.There was statistic significant influence for brand image of emotional;2.There was statistic significant influence for Perceived Quality more then brand image of emotional;3.The SHIATZY-CHEN can be to emphasize its classic design techniques, style of models, in order to strengthen the brand image of the minds pf consumers.
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