The Study of Trust, Satisfaction, and Switching Cost Affecting Lyalty Intention on On-Line Auction
碩士 === 輔仁大學 === 織品服裝學系 === 97 === The use of on-line auction has been turned into the most popular virtual shopping model due to the popularized information technology and increase of Internet users. On the other hand, low threshold and maturity of IT development both make the business of on-line au...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/39190485879381545313 |