A Study of Gong-Zai as a Premium-based Sales Promotion Tool in the Hospitality Industry
碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 97 === Gong-Zai, an action figure in Cantonese comics or cartoons, has been used extensively as a powerful premium-based promotional tool. Gift promotions using Gong-Zai to attract attention from consumers not only provides catchy image for the business but also adverti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27958591545723264736 |