IC packaging industry the success of customer relationship management crucial Factors - Advanced Semiconductor Engineering Inc. Case study
碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 94 === Customer Relationship Management (CRM) is the one to one marketing strategy in Business to Business (B2B) Industry, which targets enterprises as their customer. In order to build strong relationship with the B2B customer, company needs to realize their co...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03644658683984603161 |