The study on the relation from product type, trade show procedure and trade show performance.
碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 94 === This thesis analyses how to prepare trade show procedures and how to evaluate trade show performances using 3 different product types; Industrial Parts, Industrial Capital Equipments, and Consumer Goods. Final purpose is to plan the right direction in eac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03067291282008668904 |