Under the Relationship Marketing Framework-an analysis on how marketing activities by trade show organizer affects exhibitor loyalty

碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 97 === Title of Thesis:Under the Relationship Marketing Framework-an analysis on how marketing activities by trade show organizer affects exhibitor loyalty Name of Institute:Global Entrepreneurial Management and Business Administration Fu Jen Catholic University...

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Bibliographic Details
Main Authors: Cheng Kai Jen, 鄭凱仁
Other Authors: Yie-Fang Kao
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/61641296514204018941