Study of the Impact of School Image and Image Congruity on Students’ Attitudes
碩士 === 玄奘大學 === 國際企業學系碩士班 === 97 === This study integrates the influence mechanisms of signal theory and image congruity theory and tests it with two student samples. The constructs in this study are school image, perceived quality, image congruity, and students’ loyalty. Empirical results of these...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42038996354936911127 |