The Impact of Internet Rumors on Response Strategy and Consumer Purchase Intention
碩士 === 玄奘大學 === 資訊傳播研究所 === 97 === Internet has altered the original way of rumor transition. Through the continuous duplication, forward, discussion as well as proof, new version of internet rumors may be generated or vanished as time goes by. Finally, the internet rumors probably evidenced by its...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19741389111117117773 |