The Study on the Impact of a Salesperson''s Physical Attractiveness and Expertise on Developing Customer Relationship

碩士 === 義守大學 === 管理學院碩士班 === 97 === The previous studies relating to the physical attractiveness emphasize the inquiry on the impact of advertising models or spokespersons on consumers; the sales clerks in the cosmetics counters pertain to a link of spokesperson marketing, but the past studies fail t...

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Bibliographic Details
Main Authors: Li-hsia Ke, 柯酈霞
Other Authors: Chia-ching Tsai
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/61910123086099622760