The Study on the Impact of a Salesperson''s Physical Attractiveness and Expertise on Developing Customer Relationship
碩士 === 義守大學 === 管理學院碩士班 === 97 === The previous studies relating to the physical attractiveness emphasize the inquiry on the impact of advertising models or spokespersons on consumers; the sales clerks in the cosmetics counters pertain to a link of spokesperson marketing, but the past studies fail t...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2009
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Online Access: | http://ndltd.ncl.edu.tw/handle/61910123086099622760 |