The effect of nostalgia proneness and fit between image and brand on advertisement
碩士 === 義守大學 === 企業管理學系碩士班 === 97 === The aim of this research is to study the impact of nostalgia marketing on advertising performance of a brand in more depth. The study examines the relationships between consumers’ nostalgia proneness, perceived fit between the brand and nostalgia, brand relations...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91867450442315058619 |