The effect of private brand developed by retailer on the manufacturer''s brand management ─ a case study of Uni-President from food industry
碩士 === 義守大學 === 管理學院碩士班 === 97 === Private brand in Taiwan doesn''t have a high market today, but retailers have been keen on developing their private brand lately, which has result impact to those national branded manufacturer. Those leading brands like Uni-President、WeiChuan、Hwa Yuan Foo...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37177114782920204929 |