The effect of private brand developed by retailer on the manufacturer''s brand management ─ a case study of Uni-President from food industry

碩士 === 義守大學 === 管理學院碩士班 === 97 === Private brand in Taiwan doesn''t have a high market today, but retailers have been keen on developing their private brand lately, which has result impact to those national branded manufacturer. Those leading brands like Uni-President、WeiChuan、Hwa Yuan Foo...

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Bibliographic Details
Main Authors: Sheng-chun Wang, 王聖鈞
Other Authors: Pi-ju Tsai
Format: Others
Published: 2009
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