A Study on the Influence Factors of Consumer Loyalty for Banking Industry in Great Kaohsiung Zone

碩士 === 義守大學 === 財務金融學系碩士班 === 97 === The study refer to the loyalty factors that were discussed by each scholar and the result of in-depth interview with specialists, this study gathered them into questions, and then design questionnaire investigation was used to understand the customers’ ideas tho...

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Bibliographic Details
Main Authors: Hung-Chang Huang, 黃宏滄
Other Authors: Liang-chien Lee
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/05388280080847495368