The Effects of Electronic Word-of-Mouth on Consumer Purchase Decision

碩士 === 義守大學 === 資訊管理學系碩士班 === 97 === Popularization of internet not only made internet become an important media platform, but also overturned traditional business. As internet growing at rapid and become more popular, people can use internet conveniently, made application and development of interne...

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Bibliographic Details
Main Authors: Jen-tzu Shueh, 薛任慈
Other Authors: Tien-Chin Wang
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/69545396722009863788