Research influence high price saloon car consumer repurchase intention after- sales service’s adjustment
碩士 === 開南大學 === 企業與創業管理學系 === 97 === Automobile purchasing is a high-involvement process for most consumers. Purchase experience and recommendation from others will impact consumer’s final decision. However, automobile manufacturers usually put sales skill before after-sales service, and regarded it...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94001437768297317408 |