Using MCDM to Construct an Evaluation Model of Consumers’ Buying Decision-Making of OnLine Shopping
碩士 === 開南大學 === 企業與創業管理學系 === 97 === In response to the rapid development of IT and the growing trend of internet, online shopping has been gaining more popularity. Therefore, understanding critical evaluation factors of buying decision made by online shopping consumers to attract more online shoppe...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99347210142479268935 |