THE EXAMINATION of E-COMMERCE CUSTOMER VALUE THROUGH TRANSACTION COST THEORY and CUSTOMER SATISFACTION POINT of VIEW
碩士 === 開南大學 === 資訊及電子商務學系 === 97 === Drawing on the Transaction cost Theory and customer satisfaction, the objective of this thesis is to examine the autecedents of transaction cost and customer satisfaction and their impact on customer perceived value. A research model was proposed and tested with...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51499850693084521906 |