THE EXAMINATION of E-COMMERCE CUSTOMER VALUE THROUGH TRANSACTION COST THEORY and CUSTOMER SATISFACTION POINT of VIEW

碩士 === 開南大學 === 資訊及電子商務學系 === 97 === Drawing on the Transaction cost Theory and customer satisfaction, the objective of this thesis is to examine the autecedents of transaction cost and customer satisfaction and their impact on customer perceived value. A research model was proposed and tested with...

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Bibliographic Details
Main Authors:	May Huang, 黃美娟
Other Authors:	楊治清
Format:	Others
Language:	zh-TW
Published:	2009
Online Access:	http://ndltd.ncl.edu.tw/handle/51499850693084521906

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spelling	ndltd-TW-097KNU007630152016-12-11T04:07:57Z http://ndltd.ncl.edu.tw/handle/51499850693084521906 THE EXAMINATION of E-COMMERCE CUSTOMER VALUE THROUGH TRANSACTION COST THEORY and CUSTOMER SATISFACTION POINT of VIEW 從交易成本與顧客滿意度的觀點探討網路商店的顧客認知價值 May Huang 黃美娟碩士開南大學資訊及電子商務學系 97 Drawing on the Transaction cost Theory and customer satisfaction, the objective of this thesis is to examine the autecedents of transaction cost and customer satisfaction and their impact on customer perceived value. A research model was proposed and tested with a survey of e-tailer users. The resucts show that product uncertainty and trust significantly affect the transaction cost, which in turn negatively affect the customer perceived value. Also, the results show that overall quality service positively affect the customer satisfaction, and the customer satisfaction positively affect the customer perceived value. 楊治清 2009 學位論文 ; thesis 55 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 開南大學 === 資訊及電子商務學系 === 97 === Drawing on the Transaction cost Theory and customer satisfaction, the objective of this thesis is to examine the autecedents of transaction cost and customer satisfaction and their impact on customer perceived value. A research model was proposed and tested with a survey of e-tailer users. The resucts show that product uncertainty and trust significantly affect the transaction cost, which in turn negatively affect the customer perceived value. Also, the results show that overall quality service positively affect the customer satisfaction, and the customer satisfaction positively affect the customer perceived value.
author2	楊治清
author_facet	楊治清 May Huang 黃美娟
author	May Huang 黃美娟
spellingShingle	May Huang 黃美娟 THE EXAMINATION of E-COMMERCE CUSTOMER VALUE THROUGH TRANSACTION COST THEORY and CUSTOMER SATISFACTION POINT of VIEW
author_sort	May Huang
title	THE EXAMINATION of E-COMMERCE CUSTOMER VALUE THROUGH TRANSACTION COST THEORY and CUSTOMER SATISFACTION POINT of VIEW
title_short	THE EXAMINATION of E-COMMERCE CUSTOMER VALUE THROUGH TRANSACTION COST THEORY and CUSTOMER SATISFACTION POINT of VIEW
title_full	THE EXAMINATION of E-COMMERCE CUSTOMER VALUE THROUGH TRANSACTION COST THEORY and CUSTOMER SATISFACTION POINT of VIEW
title_fullStr	THE EXAMINATION of E-COMMERCE CUSTOMER VALUE THROUGH TRANSACTION COST THEORY and CUSTOMER SATISFACTION POINT of VIEW
title_full_unstemmed	THE EXAMINATION of E-COMMERCE CUSTOMER VALUE THROUGH TRANSACTION COST THEORY and CUSTOMER SATISFACTION POINT of VIEW
title_sort	examination of e-commerce customer value through transaction cost theory and customer satisfaction point of view
publishDate	2009
url	http://ndltd.ncl.edu.tw/handle/51499850693084521906
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THE EXAMINATION of E-COMMERCE CUSTOMER VALUE THROUGH TRANSACTION COST THEORY and CUSTOMER SATISFACTION POINT of VIEW

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