A study of the factors influencing the participation of internet group buying－Moderating effects of time pressure and electronic word-of-mouth
碩士 === 崑山科技大學 === 企業管理研究所 === 97 === Internet group buying is gaining increasing popularity in virtual communities on the internet. Following internet auction, it has started a new trend of consumers’ buying power that enterprises cannot afford to ignore. This study investigates internet group buyin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w8yzrt |