An Interpretation of Desire-Subject in Advertising Text of Automobile Advertisement by Jacques Lacan’s Psychoanalysis Theory.
碩士 === 崑山科技大學 === 視覺傳達設計研究所 === 97 === The contents of advertisements include a great number of cultural signs and ideas of value. Advertisements utilize the prevailing ideology in society to construct meaningful signs, and then by way of the visual sensation of advertising pictures through media a...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cwv764 |