How Online Retailers Signal Unobservable Product Quality to Attract Customers: Evidence from Yahoo! Auction in Taiwan
碩士 === 國立高雄應用科技大學 === 資訊管理系 === 97 === Business-to-consumer (B2C) online auctions are now heating up as an efficient and flexible sales channel. Auction sites are increasing in both popularity and diversity of offering, and clearly represent a huge growth opportunity for marketers. Like any other re...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70386753270137093780 |