Using Kano’s Model to examine the Customer’s Demand and Satisfaction of Customer Relationship Management System
碩士 === 國立高雄應用科技大學 === 資訊管理系 === 97 === Due to the environment of business is liberalization, internationalization and global competition, Customer Relationship Management (CRM ) has become one of the most important issues of enterprise. Through CRM, the company can maintain, discover potential custo...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20577837725698587554 |