Investigation of the factors influence the consumes loyalty from the perspectives of service quality, social presence and consumer trust
碩士 === 國立高雄應用科技大學 === 資訊管理系 === 97 === As a result of the development of network, Internet auction becomes an important channel of shopping. However, the fierce competition in Internet auction makes it hard for retailers to attract and retain customers. The virtual characteristic of Internet auction...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01250036496452801382 |