A Study of the Relationship among Customer-Based Brand Equity, Brand Association, and Brand Purchase Intention-The Case Study of MOS Burger
碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理系 === 97 === The purpose of this study was to investigate the relationship among the brand identity, brand association, customer-based brand equity and brand purchase intention by taking MOS Burger as an example. This is a questionnaire-based survey with subjects selecte...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13395385103086611993 |