Using Interbrand and Hirose model to assess the Brand Value: Formosa Petrochemical Corporation
碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 97 === As price of petroleum rises and falls with large margin in recent years, the topic of concerns the energy industry have been focus on in the whole world, Taiwan is one of island country, it has no special energy resource by itself (crude oil) so the petroleum...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98388922501832268388 |