來源國形象效應對名牌精品購買意願之影響─以知覺價格及顧客產品知識為干擾變項
碩士 === 高苑科技大學 === 經營管理研究所 === 97 === With the cost-down consideration, many luxury goods companies begin to invest manufacturing facilities in developing countries, such as China. From the viewpoint of consumers, they concern not only the product’s quality and price, but also where the product comes...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29909491038237382530 |