The Impact of Luxury Brand Image and Cognition to Purchase Intention of Generation Y
碩士 === 嶺東科技大學 === 經營管理研究所 === 98 === Along with the rapid changing of the global business trend and the ever increasing competitions, the science of brand management has hence become more and more important. An admirable brand image can create the products differences, establish the consumer prefere...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02219448164815356524 |