A Study of Distribution Channel Innovation for Sunrider Taiwan

碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 97 === Sunrider is an American direct-selling enterprise, which entered Taiwan marketing in 1987. The Taiwanese branch is formal to transform a business model to franchise store model in 2009. Each store is main store, all can open numerous branches. The company dr...

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Bibliographic Details
Main Authors: Chiu-Chu Liu, 劉秋菊
Other Authors: Juin-Shy Juang
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/98536177275250798080