A Study of Decision Marking of the Consumer Purchase Behavior by Packaging Design-ANNA SUI Make-Up as Example

碩士 === 嶺東科技大學 === 視覺傳達設計研究所 === 97 === "Beauty" is woman's nature, with the rapid growth of cosmetic usage, the competition of cosmetic industry become more increasingly. Range of cosmetic products on the market, why "Anna Sui" could take a place of female’s market. With the...

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Bibliographic Details
Main Authors: PENG YI JU, 彭伊如
Other Authors: Yi-chun Fu
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/47992642303677941311