The Mediating Role of Perceived Justice on Relationships between Service Guarantee and Service Quality.
碩士 === 嶺東科技大學 === 行銷與流通管理研究所 === 97 === When a service failure occurs, firms provide service guarantee for customer to understand whether or not affect service quality through perceived justice. This paper investigates the mediating role of perceived justice on relationships between service guarante...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98799340236027104585 |