The Advertising Effect of Animated Spokes-characters-Involvement and Cognitive Style as Moderator
碩士 === 銘傳大學 === 管理研究所碩士在職專班 === 97 === Animated spokes-characters have appeared in numerous promotion campaigns throughout in recent years. Animated spokes-characters can avoid the risk of real spokespersons. Therefore the application of animated spokes-characters is more popular in commercial adver...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/uc46p7 |